secret shopper

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Why?

Trade shows usually take up a lot of budget and place heavy demands on planning time, so your stand, staff and marketing materials really need to hit the mark.

Schoolzone evaluators, profiled to match your target market, provide rigorous feedback on your show offerings and their effectiveness with daily reporting so that you can act immediately on their feedback.

Service summary

The Secret Shopper service will:

• Offer an overview of your impact compared to other exhibitors
• Assess the impact of your on stand, promotional activities and materials
• Review staff and stand effectiveness over the exhibition period.

The aim is to inform your future plans:

• What your target market really thinks of your services and the products promoted on the stand
• What worked and what didn’t
• Where you might want to invest future efforts

How it works

Fully trained evaluators will answer 10 questions (quantitative and qualitative) to help you assess the impact of your stand, additional questions can be purchased individually.

Over the period of the show, evaluators matching your target specification will be sent (anonymously) to your stand to cover the issues raised by the questions. We will then collate and analyse all feedback, reporting to you direct and including a profile of the teacher evaluators.

Pricing Structure (excl VAT)

From £495 * for one evaluator answering 10 standard questions.

The service is totally bespoke and additional evaluators and questions can be added.

Reporting to clients

All clients will receive a full written report within 2 weeks of the close of the show. This will present the raw data together with full analysis of all qualitative and quantitative elements and an executive summary.

Clients who have requested end of day feedback will have this delivered verbally at the end of each show day by the Schoolzone team member who has gathered evaluator feedback that day.

Testimonials

“Schoolzone’s comprehensive BETT show report proved to be one of the best post-show evaluation tools we used this year. Containing feedback from the people who matter the most – teachers – the evaluation was detailed and very insightful. It is already proving extremely useful in the preparations for next year’s event”  
Granada Learning. Danielle Morgan, PR and Events Manager

For further information please call or email
Elizabeth Collie, elizabeth@schoolzone.co.uk
at the Schoolzone office on 01242 262906

* as of 1st March 2007, all prices excl VAT, postage and packaging