Surveys

During the last year, Schoolzone sent over a million invitations to take part in surveys: clients find our profiled database of 70,000 teachers the ideal response group when they want to find out about anything relating to schools.

Why use surveys?

If you want to gather data from a statistically significant group within your target education sectors, then you will probably be looking at running a survey.

We will:

• Help you write your questions so that you find out what you need to know
• Use language that will be familiar and meaningful to your target audience
• Build your survey so that it branches in response to the answers given by different participant groups
• Email your survey to the Schoolzone research community that represents your target audience
• Analyse the statistical (quantitative) data, and present it in a graphically meaningful way in the form of charts, graphs, Venn diagrams or tables.
• Code and analyse any qualitative (text based) responses, so that patterns and trends can be picked out and considered
• Cross tabulate data sets so that the data gathered can be maximised
• Deliver your report in the format that suits you, whether this is as a written report, a presentation, or both.

Pupil Voice

There may be occasions when you want to know what students think or feel. We can put your survey in front of pupils from Key Stage 2 to post 16, gathering the sample size and profile you need to answer your questions or support your marketing messages.

Online feedback forms

This is another variation of the online survey, but unlike a survey it only gets emailed to a pre-selected panel of teachers or educationalists who are recruited in order to meet agreed ‘profiling’ criteria. Because each participant is paid to take part in the project, the data gathered is more detailed and indepth than that gathered via a survey. Feedback forms are an ideal tool for gathering rich but structured data from between 10-200 participants.

Some recent surveys conducted by Schoolzone

• A survey of teachers to obtain feedback on this year's GCSE exam papers.
• A survey and series of focus groups investigating teachers' requirements for financial services.
• A large scale survey of parents to establish the size and shape of the market for products aimed at aspirational parents.
• A survey of teachers and a functionality test group for an online tuition service.
• A survey of early years and nursery professionals to get a better understanding of their needs for training, resources and information networks.
• A survey, primary headteacher telephone interviews and school visits to find out how schools use/could use Multi-Sensory Environments to support pupils’ learning.
• A survey for teachers, subject leaders, SLT members or head teachers across all key stages who have an interest in sustainability, or who are concerned about weather-related disasters and emergencies.
• A survey and telephone interviews exploring the ways in which teachers use educational technology.
• A series of surveys examining ways maths, geography and science teachers use resources for teaching and learning at KS3, followed by online concept testing.
• A survey examining the teaching of geography in primary schools.
• A survey among educationalists in Early Years Centres or FE colleges in the Greater London area exploring perceptions of a free education magazine produced by one of the top academic institutions in the UK.
• Five surveys looking a range of issues relating to an awarding body's provision in five GCSE subject areas.
• A survey asking psychology and sociology teachers what they think of the courses they use at GCSE and A-level.
• A survey on how schools and departments are being affected by funding changes, the Academies programme, and changes to school policy.
• A survey of what teachers think of some ideas for earning extra on top of their salary.

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