Email marketing
- 70,000 active teachers, 30,000 schools
- Personal email addresses
- No set up charge
- Extensive testing before sending, maximising response rates
Schoolzone has a long-term relationship with its teacher community. We do not just send them advertising and marketing materials, we consult them frequently during our research studies, which the teachers tell us they really enjoy taking part in. As a result they trust us and take our email messages seriously.
We have two email offerings:
- Solus mailings - you have the entire email for your own content
- Shared mailings - featuring your content within our monthly Newswires, which may appear alongside that of another advertiser.
Solus mailings |
How can we reach a large number of teachers quickly and economically?
Schoolzone's profiled database of teachers allows
us to contact teachers on your behalf. Not only are
our emails considerably cheaper than many other educational
websites, but your email is delivered to the personal
email-addresses of named teachers: not to generic school-addresses.
 Call or email Rachel Preen 01242 262906, or online
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What can you do?
With solus mailings, send whenever it suits you (subject to availability) to the whole list, just primary or secondary, or to a subset.
You can include as much text or as many images and links as you like. Just send us the html and we'll do the rest. If you prefer, we can even build it for you. |
What does it cost?
This type of advertising is said to be one
of the most cost-effective methods for generating quality
leads. Your bespoke message is delivered to the personal
email addresses of those teachers opted-in to receive
information from Schoolzone, on the behalf of relevant
companies.
Schoolzone's costs vary depending upon the number of teachers you are contacting.
Our flat-rate charge model is as follows*:
No. of recipients Cost
2,500 & under £500
2501 – 7000 £1000
7001 – 20000 £1500
20000 – 40000+ £2000
*Pay-per-response options are also available.
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What do you get?
- Advice on how to get the most from your campaign, based on over 12 years experience.
- A dedicated email to Schoolzone's registered users - your own message alone.
- Three full reports scheduled for when you want them, including clickthroughs, heatmaps and full response details: see example report
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Shared mailings A space in one of our monthly Newswires: primary or secondary
Reach Schoolzone's monthly e-newsletter subscribers.
Requested by over 50,000 of our teacher community,
the Newswire is a wonderful place to feature both your
image and text beside Schoolzone's own popular editorial: see
Newswire sample.
Call or email Rachel Preen 01242 262906, or online |
What can you do?
Newswires are sent on the third Wednesday of each month. There are separate editions to primary and secondary
teachers, of which you can feature in just one, or all Newswire editions. You can place a combination of text and images into a panel in
the body of the email or a banner in the header of the email. Banners are
a fixed size, but we can be flexible about the panel: just tell us what
you'd like and we'll see what we can do. |
What does it cost?
Each edition (primary and secondary) is sent to over 25,000 teachers and virtually all UK schools.
- Per edition:
- £975 for a panel (yours will be one of two)
- £450 for a leaderboard
- £350 for a banner ad
- Both editions (primary and secondary):
- £1650 for a panel in each
- £800 for a leaderboard in each
- £500 for a banner ad in each
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What do you get?
- Extensive coverage of the UK teaching population and schools
- Flexible design options
- Less than 1p per recipient
- Full reporting on opens and click throughs via heatmap see example report
- Discount pricing on joint promotions
- Access to our data response service
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What else can we do for you?
Follow up your email campaign with second message to teachers who read your email (we know who they are) but may not have responded first time. For example, we could suggest they call a rep, or send them details of further special offers.
Analyse the data from your responses: as a full market research agency working exclusively in the education sector, we can analyse all your campaign data and tell you how to get the most from future campaigns.
Subject to terms and conditions: we reserve the right to decline orders based on email content - for example emails must contain at least one link and not be used to recruit teachers for competitor research studies.
All prices exclude VAT. |
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For a full breakdown of all our advertising offerings: email, website and advertorial, please download our media pack. |
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